The simple answer is: Yes. The pivotal role of effective signage cannot be overstated. From store fronts to trade shows, the impact of a well-designed sign extends far beyond mere aesthetics. Read on to learn how exactly signage can help your business flourish. Proper Signage Increases Visibility A striking and well-placed sign can be an [...]
In a world filled with distractions, standing out is key. When potential customers walk past your store or office and see your sign(s), they’re making split-second judgments and assumptions based on their perceptions. Signs have the power to stop them and draw people in, but can just as easily lose their interest or turn them [...]
Think back to everyday signs you’ve seen that are peeling, faded, have broken neon lights, etc. Then, think about how that impacted your perception of their business or building, whether it was accurate or not. “Signs are an extension of a company’s brand.” – Holt Hobgood, CSS Director of Design Signs have the power to [...]
A good business sign is the result of a good strategy. In this blog, we share some of the best (and worst) practices around business signage.
